
As Hewson says, “The big principle is that we’re not asking people to put effort into creating new work to pitch according to a tight brief.

And the focus will be on using existing projects from creatives, rather than calling for them to create new work on spec.

100 Commissions’ in the next three months. Serif is putting the equivalent of a year’s commissioning spend into ‘100 Days. “By increasing our spend on commissioning work from creative freelancers we can also put some extra money into a part of the industry which will be particularly affected.” “We know we can’t solve many of these problems, but hopefully these things will make life a little easier for people who rely on creative software to make a living but may be stuck at home without access to their usual tools, or for students who might suddenly be without access to their Affinity apps on their personal devices Serif Managing Director Ashley Hewson says: “Unfortunately we are hearing many stories from the creative community about how they are being severely impacted by the effects of the pandemic.


More details of this have been announced this week find them after the jump. There's also a 50% discount for users who would rather buy and keep the apps, including iPad versions of its Holy Trinity of Affinity Photo, Affinity Designer app and the recently launched Affinity Publisher.īut it's not just software offers on show, with Serif also pledging to engage more than 100 freelance creatives for work, spending the equivalent of its annual commissioning budget in the next three months. A dystopia-beating deal - and freelance work on offer, too.Īdobe may be offering savings on its creative suite, but so is its UK rival of Serif, announcing three measures aimed at helping students, designers and artists affected by the global COVID-19 pandemic.Īs of today, digital creatives can use Affinity apps on Mac or Windows completely free for three months, with a new 90-day downloadable trial and no obligation to buy.
